SMS Solutions Ireland · SMS Marketing Teams

SMS text marketing in Ireland

SMS text message marketing is highly regulated. SMS marketing in Ireland must strictly adhere to SMS marketing legislation and GDPR compliance. SMS marketing without a properly cultivated customer opt-in can incur heavy fines per SMS marketing message sent. We ensure your campaign is 100% compliant with current SMS Marketing and GDPR regulations.

SMS Marketing (Customer Opt-In Required)

Marketing via SMS requires that the recipient has opted in to receive your messages. This is a legal requirement under both GDPR and ComReg regulations, and it is something we take very seriously. We help you manage the entire opt-in process from start to finish.

How SMS Compares to Other Channels

The numbers speak for themselves. SMS consistently outperforms every other marketing channel for engagement and action.

Meta (Social)
71% Messages Never Read
up to 1.6% Moved to Action
Email
80% Never Opened
2.6% Moved to Action
SMS
98% Opened and Read
19% - 35% Moved to Action

Opt-Out and Sender ID Requirements

All marketing SMS messages must include an opt-out mechanism. The standard format is: "UnSub Txt STOP to 50123". This is a regulatory requirement and ensures your recipients always have the ability to unsubscribe.

Sender ID Registration: Every marketing SMS must be sent with a registered Sender ID. This is a short identifier (up to 11 characters) that appears as the sender name on the recipient's phone. Sender IDs must be registered with ComReg. Messages sent without a verified Sender ID are now displayed as "Likely Scam" on recipients' phones. Ask us about the current registration requirements for Sender IDs.

Sender IDs are unique and are allowed up to 11 characters. They are issued on a first come first served basis so don't delay, start your registration process today through your free SMS Account.

Our Turnkey SMS Marketing Service

We handle the entire process for you. We extract your customer numbers from your existing systems, compile and clean the data, compose your initial invite SMS, collect opt-ins from respondents, and recompile the data ready for ongoing campaigns.

Our clients see redemption rates of up to 70%, open rates of 98%, and opt-out rates of only 1.9%. These are numbers that no other marketing channel can match.

"We help businesses to reanimate dormant accounts and create new channels for sales and marketing."

SMS that fits the way your team works

Send time-sensitive campaigns to people who have agreed to receive your marketing messages. Segment contacts so each offer reaches an appropriate audience.

Common uses

Use a clear sender name, a concise offer and an easy way for recipients to opt out. Before importing a marketing list, confirm how and when permission was collected.

Getting started

Your team can prepare copy and send through the dashboard; our team can discuss campaign workflows and opt-in data management for more complex needs.

Discuss your project

Talk to us about your campaign and the permissions behind your contact list.

Request a consultation or view SMS pricing.